A search engine like Google ranks each page of your website in order to establish the relevance of your content to your keywords which have been inserted in your Meta tags in the HTML coding of your webpage. So, when a user searches your keywords they get the most relevant content for their search.

You want your brand to be visible and you want your content to be interesting and useful and relevant. Ideally, you want to be found on the first page of search results. It does take time to get there, however there are many other things you can do to build your visibility on the web once you have set the foundation.

So the first step is to optimise your website. We call this on-site optimization. It makes sense to look at your competitors, to see what they are doing. The focus here is finding the most relevant keywords to your market ensuring you use the ones that will work for your business. SEO Mechanic will do a competitor analysis and target the keywords that will work for you. These keywords will be used across your Meta tags in the coding of your website. It sounds very techie but a few examples of where we will focus our attention are in your Meta description tags, title tags, image alt tags and heading tags to name a few.

Once your site has been optimized and all your keywords are defined the next step is to create interesting and relevant content. We will write copy for your website to increase keyword density across all your keywords per page. It is also important to update your content on a regular basis.

We offer a few monthly packages to manage your SEO strategy. We look at the following:

Link popularity
Every link to your webpage is seen as a vote of confidence by search engines. The idea here is to create back links from sites that have a high page ranking. We do this by submitting your site URL to various online directories as well as by link exchanges. The higher volume links you have pointing to your site the better it is for your sites visibility and exposure on the web, so this is a long term strategy.

Blogging
Our copywriting team will write articles relevant to your industry and post them to high ranking blogs. Blogging is fast becoming a popular way to interact with web users. Interactivity is key. We also suggest creating your own blog for your website. This is a fantastic way to keep users updated with what you are doing and creates a forum where interesting information can be posted.

Pay-per-click advertising
If you want to direct traffic to your website pay-per-click advertising with Google Adwords is the way to go. We will set up and run your campaigns and give you feedback on a monthly basis.
To find out more about our monthly SEO strategy packages go to our packages page or click here for a free assessment of your site.